Step 1: In terms of products and services for my venture, I think launching the cleaning matching app would be next. For new products and services, there could maybe be regional sections with local stores that would be specific to only a few cities that have specific local retailers.
Step 2: In my next three interviews, two of the three said that they would love for the app to be launched. The third person was probably mid fifties, and said that the idea sounded neat but they personally wouldn’t use it because it seemed a little too technologically advanced for them to use on a regular basis. I described to them all how my app would be a product guide, matching service, and a step in the purchasing for household cleaning products and tools. When asked about what I should be doing with the app, one of the interviewees, a male, mentioned to maybe extend to make an automotive or outdoor activity section with things like grill cleaners or rust removers for bike and motorcycle chains. This is kind of related to the part about what customers might want next, but in my interviews I also was told that the only way this product would not only work but grow in popularity is if it stayed up to date with all the new product releases. I agree with this completely, so that would be something to stay on top of.
Step 3: For this venture, What makes the most sense in moving forward would be a lunch for the app, and then the hire and collaboration with several different people with specified skillets to help further the venture even more. For example, I don’t have a lot of experience with fixing app interfaces, so I may want to get the help of a tech person to fix any bugs that might happen immediately after the app’s launch and then again as new products are added. A customer reviews section would have to be sorted through, and then possible interviews with existing customers would have to happen, so a HR person or team would have to come into the mix. As far as the other roles, I would just have to work on butting together a cohesive and very specified team to help the venture become successful.
In addition to this, A next step would be to work on sponsorships and relations with the seller companies. In order to decrease competition and get a good commission off of sales, I would probably have to negotiate with each individual company and adjust the app accordingly. Also, in order to grow this market, I would maybe need to also look into higher-end products for other customers such as large cleaning companies or hotels that would mass buy a product.
New Market:
Step 1: A radically different market than one I am targeting would probably be the very wealthy upper class with much higher average incomes than the average middle class that I’ve been targeting so far.
Step 2: For this new market, I don’t think this product would initially be very valuable to them. However, the software itself might be. For example, if a person in this new market was some sort of a swimsuit or jewelry designer, they might be able to benefit from the personalization aspect of finding out what a specific customer will want to buy. To be honest, I think the new market would only find value in this venture if they adjusted it to fit their needs as sellers, or if I changed the entire product set to something very high end, like luxury cars or fancy vacation packages for example.
Step 3: For the interviews of two people in this new market, I had to get a little creative. I have a part-time job delivering groceries and one of the interviewees was a resident of a very wealthy neighborhood. This woman actually was hosting a clothing trunk show when I walked in, so when I explained a little bit about the product, she immediately saw its value to her being more on the selling side where she could further her clothing boutique. As far as meeting other people in this customer range, she said with her social circle and circles even more elite, most of the advertising is passed around by word of mouth, and tried and true results. In other words, I would have to make absolute sure that the service is up and running well before even circulating the idea for use to a higher income clientele.
Step 4:
This new market was kind of surprising to me because I really knew nothing about it before this interview portion. The second person I interviewed was a sort of local celebrity friend of a friend who comes from a family with old money. The woman is a singer, so she travels a lot making different guest appearances at music events. My original expectations were correct in the fact that the people I talked to in this market had little to no need for cleaning products themselves, as most of them either used cleaning service or preferred much higher end products than the people my app would usually target.
As far as this market in general, I feel like they still would’t be the best choice for my original idea about the app regarding cleaning products. However, I am interested in the idea that the app itself could be made very versatile with higher end clientele. What I mentioned before about the woman with the clothing trunk show was intriguing, because it got me thinking about what other sorts of products or services the app and personalization targeting could be used for. Obviously, some aspects like the ads and tutorials might not be the same or even applicable anymore, but the general idea behind the app itself could be used. Personally, I feel as if sticking with the original idea and market would be preferable though simply because it is a wider market, that I feel has more areas to branch off of and expand.
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